![public utility fortnightly hackathon](https://breakthroughgroup.com/wp-content/uploads/2018/12/Public-Utility-Fortnightly-Hackathon-Image.bmp)
Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough's role in the AABE hackathon "Bridging Gaps Through Innovation."
![marketing and innovation](https://breakthroughgroup.com/wp-content/uploads/2018/11/marketing-innovation-e1541810246205-1024x683.jpg)
Good marketing transforms intentions into actionable results. How is this done?
![innovation mindset](https://breakthroughgroup.com/wp-content/uploads/2018/11/innovation-mindset-e1542394340586-1024x512.jpg)
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
![market driven innovation](https://breakthroughgroup.com/wp-content/uploads/2018/10/market-driven-innovation-e1539990782787.jpg)
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
![market driven innovation](https://breakthroughgroup.com/wp-content/uploads/2018/10/market-driven-innovation-e1539990782787.jpg)
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
![](https://breakthroughgroup.com/wp-content/uploads/2018/08/aabe-hackathon-1024x402.jpg)
This AABE Hackathon reaps the benefits of combining inclusion and cross-disciplinary thinking to develop innovative solutions for complex problems.
![](https://breakthroughgroup.com/wp-content/uploads/2018/05/overwhelmed-businesswoman-scaled-1-1024x803.jpg)
How do you deal with the onslaught of generics now that your technology/innovation is maturing?
![](https://breakthroughgroup.com/wp-content/uploads/2018/04/innovation-lightbulbs-scaled-1-1024x635.jpg)
The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
![](https://breakthroughgroup.com/wp-content/uploads/2015/02/Runner-1024x540.jpg)
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
![](https://breakthroughgroup.com/wp-content/uploads/2017/09/Amazon-food-delivery-e1515178340461.jpg)
Amazon is smart, aggressive, fast, and can course correct without seeming to miss a beat. They seem to take the air out of the markets they target.
25+
years of industry experience helping businesses transform
- Categories
Menu
- Jade™
![](https://breakthroughgroup.com/wp-content/uploads/2024/02/jade-avatar-1024x1024.png)
Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.