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Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause mid-level and large firms to stagnate. But the small business has one advantage.
Market-driven innovation success requires a market orientation mindset and must address the demand drivers in the value-adding chain.
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough's role in the AABE hackathon "Bridging Gaps Through Innovation."
Good marketing transforms intentions into actionable results. How is this done?
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
25+
years of industry experience helping businesses transform
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