Breakthrough Briefs
Strategy Map Flow-down
The strategy map flow-down is a framework to execute strategy, beginning with a disciplined and consistent way to describe it.
Ron Sullivan
June 4, 2024
- Insights
Breakthrough Briefs
Build Your Value-Adding Chain Map
To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the value-adding chain.
Pamela Roach
July 23, 2019
Breakthrough Briefs
The Value-Adding Chain
The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way to the end user.
Pamela Roach
July 18, 2019
Breakthrough Briefs
A Winning Business Model
What are the disciplines of business models? What rules should govern market leaders’ actions? What are the key elements of business model development?
Ron Sullivan
April 25, 2019
Breakthrough Briefs
Elements of Business Strategy
Business strategy mapping and execution framework leads to a strategy-focused organization, where there are a few vital performance drivers.
Breakthrough Marketing Technology
April 23, 2019
Breakthrough Briefs
Sustainable Profit Growth
The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.
Breakthrough Marketing Technology
April 18, 2019
Breakthrough Briefs
Building a Value Proposition
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
Ron Sullivan
April 4, 2019
Breakthrough Briefs
Blue Ocean Strategy
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
Breakthrough Marketing Technology
February 5, 2019
Breakthrough Briefs
Creating Brand Success
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
Breakthrough Marketing Technology
December 11, 2018
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