Go Beyond Traditional Market Research
Our Voice of the Customer (VOC) engagements go well beyond traditional market research. We design and deploy a set of choice exercises that elicit a variety of market perceptions.
Qualitative techniques help us frame issues and language, providing an understanding of the market from a handful of target customers. We conduct
In-person and online focus groups, or exploratories, to develop the relationships between what people think, say, and feel—what motivates their behavior
Interviews and triads
Direct observation–ethnography and netography
With a hybrid of qualitative and quantitative methodology, we investigate emotions with InnerMind Metrix℠.
Surveys are our primary quantitative technique. They are the core tool to validate hypotheses, define optimized pricing, and perform segmentation and positioning. The Breakthrough Innovation Hub™ takes survey research to the next level by using structured questions to validate causal relationships and determine what customers want or expect as a result of using your product or service.
Why is Voice of the Customer Important?
When analyzed as an integrated set, the research output can be used by business leaders to answer critical questions that impact business growth with market facts. It has to be done correctly to have value—to address your business objectives.
We have mastered the art and science of distilling information from customers and markets.
One Client’s Happily Ever After
Hear what one of our clients had to say about using VOC analytics to make sure their growth didn’t falter.
Communications Implementation
Does your organization have the expertise to execute your marketing strategy?
While analytically and strategically grounded, we apply proprietary and proven statistical methodologies to your brand and media strategy development, management, and measurement. We support all phases of the marketing process, from the development of a winning value proposition to implementation of cross media communications. So, you can focus on your growth portfolio.
- Exploratory focus groups
- Television production and post-production
- Digital ad unit development, production and analytics
- Public relations
- Strategic event marketing conception and execution
- Media planning, buying, execution, and post placement-analysis across all media
- Collateral material development
- Social media integration
- Innovative interactive conception and implementation
We collaborate with you on your entire marketing journey—from strategy to tactical implementation.
Related Insights
Increasing Black Entrepreneurship in New York City
New York City called on Breakthrough to help them understand how to better support Black entrepreneurs in the city.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Rational vs. Emotional Choices – Barriers to Continuity Planning
We asked businesses owners why they wouldn’t design a continuity plan. It’s not always about rational choices. Emotions play a big role in the decision-making process.
