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Insights by Jade

Customer Journey Mapping

Customer journey mapping is a strategic tool used to gain a deep understanding of a customer’s experiences and interactions with a product, service, or brand.

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Insights by Jade

Using Hybrid VOC to Determine Purchasability of Smartphone App

Hybrid VOC helps you understand how customers perceive your new product and could be useful for determining how customers will receive your smartphone app. Using this methodology involves combining qualitative interview techniques with quantitative pricing and positioning assessments.

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