Some firms are hunkering down to wait out the upcoming recession. Others are making use of the waiting time by fine-tuning their organization. However, it could be a good time to drive your future innovations.
Upstream innovations depend on the downstream market for adoption of their innovation. But often, businesses shield upstream innovations from potential adopters.
The vision of the pharmaceutical industry is to sustain increased active and healthy longevity. Customizing treatment to the individual patient is one road to that future vision. Innovation is the key.
Is your business stagnant or even declining, yet you struggle to find a solution? There are five big reasons for business growth decay.
Social changes happen slowly; it has to happen to many individuals. Individual change, however, can happen more quickly—with the right motivation. Since each individual is different, social change requires lots of different motivations—inputs from influences or influencers with whom different individuals connect.
B2C companies focus more on content marketing, while B2B companies focus more on product or direct customer marketing. Should B2B companies adopt a B2B2C mindset?
What are you most uncertain about when you go to market? How do you deal with these uncertainties?
Reduce the risk associated with investing in new offerings with our MORE tool.
We used Hybrid VOC to help a client position, market, and price new products.
Maximize the benefits of a well thought-out and executed marketing plan by integrating the components of marketing.