
Turning Components into Strategic Assets
A Component Is Never Just a Component In many B2B industries, suppliers market their products as technical features—essential, but often overlooked. The risk is clear:
The process to make strategic product and marketing decisions starts with your internal vision and adds insights into what markets will value.
Our Voice of the Customer engagements go well beyond traditional market research. We design and deploy a set of choice exercises that elicit a variety of market perceptions.
Our roadmaps are based on a deep intelligence on specific markets, customer needs, and their desired outcomes.
An ingredient brand not only adds value to the host brand’s equity, but in mature markets, it can also create or enhance differentiation.
We help clients develop, understand, and implement multicultural marketing strategies to improve business—from strategy creation through implementation.
Insights gathered from many years of advising clients in a variety of industries. Read our insights into what drives business growth, innovation, and brand value.
A Component Is Never Just a Component In many B2B industries, suppliers market their products as technical features—essential, but often overlooked. The risk is clear:
Explore how regional R&D intensity compares to GDP growth, helping chemical leaders assess whether their innovation investments are enough.
Learn how small business leaders can maintain clarity, cohesion, and team alignment in the face of chaotic market narratives.
Elevate your expertise with one of our LinkedIn newsletters, tailored for your business!
Our monthly insights for strategic business perspectives.