Our senior partners with 25+ years of industry experience help Fortune 1000 GTM leaders grow revenue 3% – 10% and reduce launch times by 20%. Let us transform market insights into profitable revenue for you.
Breakthrough Marketing Technology is a business management and strategic innovation consulting firm serving B2B and B2B2C clients looking to innovate and grow. We work across business sectors, leveraging a set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. The results are a powerful, multi-dimensional understanding of the people and markets that matter, informed decision-making, and targeted communications that connect and motivate.
We reduce client uncertainty by enabling fact-based decisions for
Developing and launching new products and services
Optimizing pricing
Repositioning, designing, and prioritizing offering features
Communicating in a compelling way
Learn more about who we are.
Our Model
Precision Over Scale. Senior Expertise on Every Engagement.
CEO and Founder Pamela Roach personally leads every BMT engagement. She draws from a curated bench of more than 50 senior consultants—specialists in specific industries and disciplines—to configure the exact team each challenge requires. This means senior-level expertise, no junior team hand-offs, and teams built specifically for your industry and challenge.
- Senior-led: Pamela Roach and her senior partners are directly engaged on every project.
- Configured for your challenge: Every team assembled specifically for your industry, your market, and your timeline.
- 50+ specialist consultants across specialty materials, chemicals, financial services, technology, healthcare, government, consumer products, and more.
- Proven at scale: Teams of up to 7 members, engagements sustained over 36 months, deliverables adopted at the executive and policy level.
Our Philosophy
Research Isn’t the Deliverable. The Decision Is.
Most market research firms stop at the insight.
That is where we start.
For more than two decades, we have built our research capabilities for a single purpose: to give growth leaders the facts they need to make better decisions—about which markets to enter, which customers to prioritize, how to position and price new offerings, and where the real growth opportunity lives versus where the conventional wisdom is wrong.
When Xerox wanted to develop a new product in a market their own sales team said was impossible to grow in, we showed them how. We designed the research, uncovered the insights, defined the value proposition, and built the go-to-market strategy. The result was 17% growth in year one.
Research in service of strategy. Data in service of decisions. Every engagement, every time. That is the BMT model.
Our Methodology
We support go-to-market leader success as you consider introducing innovations, repositioning existing ones, or expanding your customer base using our agile process.
Marketing mix to engage who will pay for what
Strategic solutions customized to your unique business needs
Actionable insights from data analytics
Fact-based growth plan based on data from customers you want
Execution and organizational implications from market analytics
Our Team
Our Senior Staff are talented business leaders with decades of experience in B2B and B2B2C companies. As individuals, they contribute deep domain knowledge from a multitude of industries and an understanding of data acquisition and analytics used to provide advice and coaching.
We have also developed relationships with strategic partners who offer specialized resources. With these partnerships, we can bring the right resources to our clients when needed, while focusing on what we do best.
We primarily serve the Fortune 1000, but small businesses and non-profits number among the clients we help grow and prosper. Our results are actionable, which distinguishes us from many traditional market research firms. View our client list.
