What We Do
Have you ever asked yourself…
What are you selling to your customers?
What is it that customers receive as a result of buying from you, from start to finish? Does your customer definition include multiple value chain members? Are changing demographics impacting you?
Why do your customers buy from you?
Why do your customers NOT buy from you?
What unique value do you deliver in your products, services and processes? Is your pricing consistent with the value you deliver? What is the journey that customers take to get to you?
Do you know who your customers think of as competitors? Are your communications and media relevant and motivating?
What other customer needs can you meet?
Are there product developments, innovations, and/or cross-selling opportunities that would address unmet customer needs, consistent with your organizational skills and strategy?
Clients come to Breakthrough Marketing Technology for our insights into what customers will pay for. We provide advice, analysis, training, and coaching services for Global 1000 clients. Our onsite diagnostic gets to the bottom of the barriers stalling business growth.
Optimize Your Products
Connect your brand to customers and the networks that influence them. We identify and analyze customers’ emotional, cultural, and experiential touch points with your brand.