What We Do

Have you ever asked yourself…


Clients come to Breakthrough Marketing Technology for our insights into what customers will pay for. We provide advice, analysis, training, and coaching services for Global 1000 clients. Our onsite diagnostic gets to the bottom of the barriers stalling business growth.

Our Approach

Our objective is to reduce your uncertainty by enabling fact-based decisions using the best information available from primary and secondary sources. Read more.

Growth Strategy

Give your organization a roadmap for aggressive growth. Whether or not you’ve been successful in the past, drive growth with confidence based on knowledge of the market you intend to serve. Read more.

Voice of the Customer

Voice of the Customer allows us to draw meaningful insights from customers and markets using qualitative and quantitative techniques. Our results are purposeful and actionable. Read more.

Find New Customers and Markets

The customers you want are the ones in markets that will value what you offer. Targeting them optimizes your resources. But where are they? Who are they? What do they really want to buy from you? Market Driven Innovation is a repeatable processes that answers these questions – all determined by what you discover from the market. Read more.

Optimize New Products and Reposition Existing Ones

Connect your brand to customers and the networks that influence them. Our approach identifies and analyzes customers? emotional, cultural and experiential touchpoints with your brand. Read more.

Motivating Messaging for Multicultural Segments

Cultural sensitivity, awareness of multicultural segments, and knowing how they respond to your brand can determine the success of your strategy. Identify brand attributes that can be leveraged to motivate without contradicting general market messaging; and uncover insights for targeted new product/service development, communications, product positioning, and concept testing. Read more.

Maximize Your Earnings

Measuring the value of your products and services isn’t a game of chance. Get the tools to understand and act on the value you deliver to those customers that will pay you the most for that value. Implement the right pricing strategy based on the share and earnings your business demands – even if you are concerned about competing against yourself. Read more.

The Changing World of Energy

Whatever the technology, demand is driven by consumers. With new and growing access to data, consumer dynamics are changing. We are unique in our understanding of technology, analytics, AND the role that culture plays in consumer behavior. Read more.