Breakthrough Marketing Technology

what we do

What We Do

Have you ever asked yourself…

What are my customers buying from me?

What unique value do I deliver with my products, services, and processes?

What journey do customers take to get to me?

Why don’t other customers buy from me?

What other customer needs can I meet?

What other products, innovations, and/or cross-selling opportunities, consistent with my organizational skills and strategy, will address unmet customer needs?

What new technologies will meet customers’ needs better than current alternatives?

How should I optimize my organization to deliver the value customers demand?

How do I change the mindset of my organization to meet the needs of new customers?

Does my customer definition include multiple value chain members?

Are changing demographics impacting me?

Is my pricing consistent with the value I deliver?

Clients come to Breakthrough Marketing Technology for intelligent insights into what customers will pay for. We provide advice, analysis, training, and coaching services for Global 1000 clients. Our on-site diagnostic gets to the bottom of the barriers stalling business growth.

Our Approach

Our Approach

Our objective is to reduce your uncertainty by enabling fact-based decisions using the best information available from the markets you want to serve.

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Voice of the Customer

Voice of the Customer

Our Voice of the Customer engagements go well beyond traditional market research. We design and deploy a set of choice exercises that elicit a variety of market perceptions.

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Price to Win Your Best Customers

Price to Win Your Best Customers

Proven analytics operationalizes pricing by identifying the optimum price range for your products today; and managing pricing policy for the long term health of your business.

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Our Tools

Our Tools

Our marketing technology is built on a foundation of unique growth tools and approaches to uncover differentiated, actionable customer and market insights.

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Market-Driven Innovation

Market-Driven Innovation

Our roadmaps are based on a deep intelligence on specific markets, customer needs, and their desired outcomes.

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Multicultural Marketing

Multicultural Marketing

We help clients develop, understand, and implement multicultural marketing strategies to improve business—rom strategy creation through implementation.

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Innovative Business Transformation

Innovative Business Transformation

The process to make strategic product and marketing decisions starts with your internal vision and adds insights into what markets will value.

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Create a Successful Ingredient Brand

Create a Successful Ingredient Brand

An ingredient brand not only adds value to the host brand’s equity, but in mature markets, it can also create or enhance differentiation.

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The Changing World of Energy

The Changing World of Energy

We are unique in our understanding of technology, analytics, and the role that culture plays in consumer behavior.

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