Have you ever asked yourself…
Clients come to Breakthrough Marketing Technology for intelligent GTM plans driven by insights into what customers will pay for and how to get it to them. Our GTM plans and executions deliver the right offerings to the right customers—all based on data. We have 4 pillars on which all our work stands:
- In everything, we believe in people first—all people first.
- Our advice, analysis, and coaching services are all market-driven.
- Everything we do is a repeatable process or workflow that SWEEPs™ our clients from documentation to design to deployment.
- All Breakthrough deliverables are based on data, but all people come first.
Our Approach
Our Approach
Our objective is to reduce your uncertainty by enabling fact-based decisions using the best information available from the markets you want to serve.
Voice of the Customer
Voice of the Customer
Our Voice of the Customer engagements go well beyond traditional market research. We design and deploy a set of choice exercises that elicit a variety of market perceptions.
Price to Win Your Best Customers
Price to Win Your Best Customers
Proven analytics operationalizes pricing by identifying the optimum price range for your products today; and managing pricing policy for the long term health of your business.
Our Tools
Our Tools
Our marketing technology is built on a foundation of unique growth tools and approaches to uncover differentiated, actionable customer and market insights.
Market-Driven Innovation
Market-Driven Innovation
Our roadmaps are based on a deep intelligence on specific markets, customer needs, and their desired outcomes.
Multicultural Marketing
Multicultural Marketing
We help clients develop, understand, and implement multicultural marketing strategies to improve business—rom strategy creation through implementation.
Innovative Business Transformation
Innovative Business Transformation
The process to make strategic product and marketing decisions starts with your internal vision and adds insights into what markets will value.
Create a Successful Ingredient Brand
Create a Successful Ingredient Brand
An ingredient brand not only adds value to the host brand’s equity, but in mature markets, it can also create or enhance differentiation.
Changing World of Energy
The Changing World of Energy
We are unique in our understanding of technology, analytics, and the role that culture plays in consumer behavior.
