![](https://breakthroughgroup.com/wp-content/uploads/2022/03/Firefly-people-outside-large-architectural-tent-86951-1024x1024.jpg)
We used Hybrid VOC to help a client position, market, and price new products.
![](https://breakthroughgroup.com/wp-content/uploads/2019/10/Launch-of-Black-Entrepreneurship-Initiative-BE-NYC-e1571940176703-scaled-1-1024x683.jpg)
Breakthrough Marketing Technology was asked to recommend programs that will support the growth of New York City Black entrepreneurs and business owners.
![](https://breakthroughgroup.com/wp-content/uploads/2019/06/bath-towel-scaled-1-1024x683.jpg)
We designed a direct-to-consumer quantitative study to test the market's receptivity to a concept bath towel our client was developing.
![printer](https://breakthroughgroup.com/wp-content/uploads/2019/06/printer-scaled-1-1024x683.jpg)
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
![cantaloupe contamination control](https://breakthroughgroup.com/wp-content/uploads/2019/03/cantaloupe-contamination-control-e1553710909320-1024x682.jpg)
Our client used value-adding chain analysis to provide a grocery store chain with assurance that cantaloupes they purchased met their brand standard.
![cleaning agents](https://breakthroughgroup.com/wp-content/uploads/2019/03/cleaning-agents-e1553717621671-1024x342.jpg)
Using strategic development process that integrated visioning with value-adding chain analysis, our client transformed an inefficient supply situation into a streamlined new offering.
![](https://breakthroughgroup.com/wp-content/uploads/2019/04/find-customers-e1554145087905-1024x614.jpg)
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
![chemical factory](https://breakthroughgroup.com/wp-content/uploads/2019/03/dupont-hazards-e1553710922195-1024x682.jpg)
One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.
![go-to-market](https://breakthroughgroup.com/wp-content/uploads/2019/03/facing-challenges-to-success.jpg)
We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.
![](https://breakthroughgroup.com/wp-content/uploads/2018/10/little-red-riding-hood-scaled-1-1024x768.jpg)
We asked businesses owners why they wouldn’t design a continuity plan. It's not always about rational choices. Emotions play a big role in the decision-making process.
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- Jade™
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.