We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.
We asked businesses owners why they wouldn’t design a continuity plan. It’s not always about rational choices. Emotions play a big role in the decision-making process.
DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?
Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.
Why do many businesses fail to achieve their goal of bringing new solutions to the marketplace or providing high quality products that are both cost effective and supply chain efficient?
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?
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Our monthly insights for strategic business perspectives.
