Case Studies

The Joy in Chips Ahoy!

DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.

Consumers’ Purchase Journey

This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.

A Desire for Performance Urban Wear—Does It Exist?

Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?

Marketing & Technical in a Three-Legged Race

Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.

The Invisible African-American Middle Class

In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.

Any Business Can Add Value and Grow

Why do many businesses fail to achieve their goal of bringing new solutions to the marketplace or providing high quality products that are both cost effective and supply chain efficient?

BIG: Breakthrough Insight Generation

Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?

The Shooting in Orlando – Why It Matters

We conducted a poll to compare attitudes and perceptions of the Pulse nightclub shooting in Orlando between generational cohorts.

Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.

Using VOC to Increase Revenue

Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox's revenue 17% in the first year.

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Case Studies

The Joy in Chips Ahoy!

Consumers’ Purchase Journey

A Desire for Performance Urban Wear—Does It Exist?

Marketing & Technical in a Three-Legged Race

The Invisible African-American Middle Class

Any Business Can Add Value and Grow

BIG: Breakthrough Insight Generation

The Shooting in Orlando – Why It Matters

Signals of Perceived Value

Using VOC to Increase Revenue

Breakthrough Marketing Technology

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Insights

Case Studies

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