The Invisible African-American Middle Class


The Marginalized & Traditionally Ignored Segment

In celebration of their 40th anniversary, Burrell Communications contracted Breakthrough to conduct a study to better define the “invisible” African American middle class. This group is poorly represented in the media. Burrell wanted to redefine how America thinks of this group with creative that speaks to how they define themselves. Bringing this point of view to clients was a source of competitive advantage.

Breakthrough designed the research, screener, and interview guides, and prepared a final report. Personal interviews and small, family discussions were held in New York City, Greensboro, Atlanta, Chicago, and Los Angeles. In each city, professional video production crews, including director Bill Duke, were hired to film the interviews. A written report with implications, insights, and recommendations was produced. Burrell edited the footage for presentation on their site and incorporation into client discussions.[/vc_column_text][/vc_column][/vc_row]

years of industry experience helping businesses transform

Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.

About the Author

Explore Other Insights