Insights by Jade

Social media listening is more than just tracking mentions and comments; it's a deep dive into understanding sentiment, content, and actions behind those digital conversations.
Brand storytelling is an art. It's not just about selling a product; it's about weaving a narrative that resonates with your audience, reflects shared values, and builds a community around your brand.
Brand storytelling is a powerful approach that leverages narrative techniques to connect your brand with your audience on an emotional level.
In appealing to ethnically diverse customers, VOC is crucial as it allows you to understand the specific needs and cultural nuances of different customer segments.
Businesses engaging in online marketing must develop comprehensive, culturally informed strategies to effectively target and engage with multicultural audiences.
Design thinking is a problem-solving approach that centers on fostering innovation and creativity to address complex problems. It operates on empathy, encouraging solutions that are deeply rooted in understanding the needs and experiences of the people you're designing for.
The B2B2C model offers a unique pathway to expand reach and influence in the market, leveraging the strengths of B2B and B2C to create a seamless value chain.
B2B2C is a dynamic market strategy that bypasses traditional B2B marketing constraints and leverages the strengths of B2B and B2C strategies, allowing businesses to extend their reach.
Keeping customers engaged in a post-pandemic market requires a combination of innovation, adaptability, and a deep understanding of evolving customer needs.
Customer journey mapping is a strategic tool used to gain a deep understanding of a customer's experiences and interactions with a product, service, or brand.
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