Or Else There is No Innovation!
Upstream innovations depend on the downstream market for adoption of their innovation. But often, businesses shield upstream innovations from potential adopters for two reasons:
- Historical reliance on their channel customers to push the innovation forward
- Reluctance to upset their channel customers whom too often they see as their main market
Additionally, channel customers tend to shield their direct customers from suppliers as a mechanism to defend their position and maintain status quo. Knowledge acquisition becomes the primarily tool to drive change.
Organizational Change is the Key to Success
We are happy to explore with how downstream innovation can add value to your business. Leave a comment below, or contact us to learn more.
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