Which markets make sense for your concept?
Market Space Investigation™ is a high-level assessment of multiple markets that provides a process and factual basis for developing and evaluating new concepts for products or services. It satisfies the need to understand the current market landscape and whether customers find your concept for a new product or new service attractive. With Market Space Investigation, your business team can
- Uncover the factors that would cause a market to have interest in your concept
- Identify information you would want to include in a quantitative concept test, using analytics to determine pricing and positioning
Market Space Investigation ensures that you don’t overlook potentially valuable, market-specific opportunities for your innovation idea, and helps you select your most promising market-specific opportunity or opportunities for market validation. Market Space Investigation is done prior to chartering an innovation project.
Market Space Investigation can lead to a market-driven innovation project or projects, which will proceed through the deep, single market assessment in the Market Validation step.
