Breakthrough Briefs
Don’t Let Your Innovation Get Lost in the Onslaught
How do you deal with the onslaught of generics now that your technology/innovation is maturing?
Ron Sullivan
May 14, 2018
- Insights
Insights
Barriers to Innovation Success
The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
Ron Sullivan
April 30, 2018
Breakthrough Briefs
A Growth Formula that Works
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
Ron Sullivan
February 13, 2018
Insights
Amazon: Innovation in the Food Business
Amazon is smart, aggressive, fast, and can course correct without seeming to miss a beat. They seem to take the air out of the markets they target.
Breakthrough Marketing Technology
September 25, 2017
Case Studies
BIG: Breakthrough Insight Generation
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?
Breakthrough Marketing Technology
July 13, 2016
Case Studies
Signals of Perceived Value
Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.
Breakthrough Marketing Technology
June 14, 2016
Case Studies
Brand Attributes Perception
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
Ron Sullivan
March 26, 2015
Case Studies
Rapid Market Assessment At Work
With Rapid Market Assessment, we helped a client determine the best market opportunities.
Ron Sullivan
March 11, 2015
Case Studies
Hybrid VOC for New Product Innovations
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
Ron Sullivan
August 29, 2014
25+
years of industry experience helping businesses transform
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- Jade™
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