- Insights
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
We asked businesses owners why they wouldn’t design a continuity plan. It's not always about rational choices. Emotions play a big role in the decision-making process.
DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
25+
years of industry experience helping businesses transform
- Categories
Menu
- Jade™
Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
