![road-to-50-states](https://breakthroughgroup.com/wp-content/uploads/2021/11/road-to-50-states-1024x579.jpg)
As part of The Road to 50 States, CEO Pam Roach was interviewed by That's Nice's Nigel Walker about the future and elimination of barriers to success in pharma.
![](https://breakthroughgroup.com/wp-content/uploads/2018/07/woman-shopping-1024x682.jpg)
This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
![optimum-pricing](https://breakthroughgroup.com/wp-content/uploads/2017/04/shutterstock_459848866-e1515178601109.jpg)
Operationalize pricing: Identify the optimum price for your products today. Manage pricing policy for the long-term health of your business.
![](https://breakthroughgroup.com/wp-content/uploads/2016/06/Speaker.png)
Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.
![branding](https://breakthroughgroup.com/wp-content/uploads/2015/03/branding-e1539307836936.jpg)
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
![rapid market assessment](https://breakthroughgroup.com/wp-content/uploads/2015/03/IMG_0972-1024x683.jpg)
With Rapid Market Assessment, we helped a client determine the best market opportunities.
![](https://breakthroughgroup.com/wp-content/uploads/2023/08/shubham-dhage-UxDU0Gg5pqQ-unsplash-1024x632.jpg)
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
![](https://breakthroughgroup.com/wp-content/uploads/2014/07/marine-corp-leap.png)
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
![](https://breakthroughgroup.com/wp-content/uploads/2013/04/Firefly-environmental-scientists-of-different-races-16830-1024x585.jpg)
A leading nonprofit sought to increase engagement with scientists of color in order to be more inclusive of a broader range of issues and perspectives.
![](https://breakthroughgroup.com/wp-content/uploads/2017/08/accelerated-development-featured-image-e1539999098129.jpg)
How does one determine the value the market has for a new product and the requirements necessary to establish market demand?
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.