New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.
Good marketing transforms intentions into actionable results. How is this done?
Segmentation is the most complex and potentially rewarding element of the marketing mix. Many businesses do not take advantage of the power it can bring.
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