Target everyone who matters in a $300 billion market
Expand the way you think about the market to grow your business.
Demographics changes have transformed the US and reveal a big opportunity. My addressable market has expanded to include all the minorities who are now the majority. I?m challenged to develop and execute strategies to engage them. With numbers this big, changes this vast, and this fast, it?s not about growth but survival.
It will take a seismic shift in thinking and behavior for my organization to effectively reach and extract value from the new market.