Learn how to capture and use market data to determine what it takes for your new product or service to succeed with the right analysis.
Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.
Is your leadership mindset limiting growth? In this article, we'll explore leadership mindsets that limit growth and suggest ways to move beyond them.
A strong and profitable value proposition creates the link between customer value and customer behavior.
The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.
The Brand Action Model is a sociological construct that provides a unique perspective on consumer relationships to brands.
Businesses cannot separate the three drivers of growth—Leadership Mindset, Organizational Skillset, and Operational Toolset.
Operationalize the value-based pricing concept into the thinking and behavior of your entire marketing and selling organization.
To be successful, a comprehensive, well-defined, continuous process is needed. Its starting point is an innovation or new product defined.
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