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Learn how to capture and use market data to determine what it takes for your new product or service to succeed with the right analysis.
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Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.
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Is your leadership mindset limiting growth? In this article, we'll explore leadership mindsets that limit growth and suggest ways to move beyond them.
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A strong and profitable value proposition creates the link between customer value and customer behavior.
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The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.
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The Brand Action Model is a sociological construct that provides a unique perspective on consumer relationships to brands.
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Businesses cannot separate the three drivers of growth—Leadership Mindset, Organizational Skillset, and Operational Toolset.
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Operationalize the value-based pricing concept into the thinking and behavior of your entire marketing and selling organization.
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To be successful, a comprehensive, well-defined, continuous process is needed. Its starting point is an innovation or new product defined.
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.