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June 3, 2013

business innovation

The Innovation Process & New Offering Generation Workshop

This Kent State University class provides an overview of the Innovation Process to develop new products and services.
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Workshop: Segmentation

Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering.
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Workshop: Actionable Insights from Marketing Analytics

Learn how to capture and use market data to determine what it takes for your new product or service to succeed with the right analysis.
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