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business innovation

The Innovation Process & New Offering Generation Workshop

This Kent State University class provides an overview of the Innovation Process to develop new products and services.
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Workshop: Segmentation

Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering.
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Workshop: Actionable Insights from Marketing Analytics

Learn how to capture and use market data to determine what it takes for your new product or service to succeed with the right analysis.
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consumer

Learn How to Be a Wise Consumer of Marketing Research

Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.
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Class: Value Proposition & Positioning

A strong and profitable value proposition creates the link between customer value and customer behavior.
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business development

Business Development & Innovation Certificate Program

The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.
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value pricing

Class: Value-Based Pricing

Operationalize the value-based pricing concept into the thinking and behavior of your entire marketing and selling organization.
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Growth or Stagnation – Innovation is the Answer

To be successful, a comprehensive, well-defined, continuous process is needed. Its starting point is an innovation or new product defined.
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