![printer](https://breakthroughgroup.com/wp-content/uploads/2019/06/printer-scaled-1-1024x683.jpg)
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
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Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
![integrated marketing](https://breakthroughgroup.com/wp-content/uploads/2019/05/integrated-marketing-cover-image-02-scaled-1-1024x683.jpg)
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.
![](https://breakthroughgroup.com/wp-content/uploads/2019/04/find-customers-e1554145087905-1024x614.jpg)
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
![](https://breakthroughgroup.com/wp-content/uploads/2019/04/connect-to-customers-e1554144745583-1024x576.jpg)
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
![winning business model](https://breakthroughgroup.com/wp-content/uploads/2019/03/winning-business-model-e1552932753321-scaled-1-1024x762.jpg)
The go-to-market strategy contains all of the work that a marketing unit must do to generate growth and profits. Download our latest white paper to learn more.
![](https://breakthroughgroup.com/wp-content/uploads/2018/01/shutterstock_274775162-scaled-1-1024x853.jpg)
Targeted Market Commercialization Planning readies the organization to implement, by engaging the work that must be completed for effective commercialization.
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- Jade™
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.