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How do you deal with the onslaught of generics now that your technology/innovation is maturing?
The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
Amazon is smart, aggressive, fast, and can course correct without seeming to miss a beat. They seem to take the air out of the markets they target.
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?
Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
With Rapid Market Assessment, we helped a client determine the best market opportunities.
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
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years of industry experience helping businesses transform
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
