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To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
This AABE Hackathon reaps the benefits of combining inclusion and cross-disciplinary thinking to develop innovative solutions for complex problems.
How do you deal with the onslaught of generics now that your technology/innovation is maturing?
The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
Amazon is smart, aggressive, fast, and can course correct without seeming to miss a beat. They seem to take the air out of the markets they target.
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?
Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
With Rapid Market Assessment, we helped a client determine the best market opportunities.
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