- Insights
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough's role in the AABE hackathon "Bridging Gaps Through Innovation."
Good marketing transforms intentions into actionable results. How is this done?
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
This AABE Hackathon reaps the benefits of combining inclusion and cross-disciplinary thinking to develop innovative solutions for complex problems.
How do you deal with the onslaught of generics now that your technology/innovation is maturing?
The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
25+
years of industry experience helping businesses transform
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- Jade™
Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
