Hybrid VOC

Hybrid VOC helps you understand how customers perceive your new product and could be useful for determining how customers will receive your smartphone app. Using this methodology involves combining qualitative interview techniques with quantitative pricing and positioning assessments.
To appeal to an audience younger than your typical customers using VOC, you must gather intel and data about your new target demographic.
We used Hybrid VOC to help a client position, market, and price new products.
business innovation
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
years of industry experience helping businesses transform

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