Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Brand Attributes Perception
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
Be Intelligent About Market Intelligence
Fact-based market intelligence: more effectively incorporate solid decision making & tools designed specifically for marketers to process information.
Making Money from Good Marketing
Bring an understanding of the market environment to steer the development, design, communication, & delivery of the entire business offering to the market.
Rapid Market Assessment At Work
With Rapid Market Assessment, we helped a client determine the best market opportunities.
Stuck in Yesterday’s Success
Identify critical issues and help prioritize the remedies to reestablishing business growth momentum and get out of yesterday’s success.
Inward Focus Doesn’t Lead to Outward Success
We dug into the main causes of inward focus and came up with one major issue, Leadership Mindset—stuck in today’s business model.
Hybrid VOC for New Product Innovations
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
Take AIM at the Total Market
Our Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural total market.
A Leap in Multicultural Marketing
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
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