Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Blue Ocean Strategy
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
If You Don’t Want to Stagnate, You Need to Innovate
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
Defining Demand Drivers
Successful commercialization of a new innovation requires a good understanding of the demand drivers for change.
Creating Brand Success
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
Hacking Energy Using Human Design Thinking
Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough’s role in the AABE hackathon “Bridging Gaps Through Innovation.”
Market Intelligence to Define New Products
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.
Good Marketing & Innovation
Good marketing transforms intentions into actionable results. How is this done?
A Leading Market-Driven Innovation Mindset
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Principles of Leading Market-Driven Innovation
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
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