This Kent State University class provides an overview of the Innovation Process to develop new products and services.
Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering.
Learn how to capture and use market data to determine what it takes for your new product or service to succeed with the right analysis.
Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.
Is your leadership mindset limiting growth? In this article, we’ll explore leadership mindsets that limit growth and suggest ways to move beyond them.
A strong and profitable value proposition creates the link between customer value and customer behavior.
The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.
The Brand Action Model is a sociological construct that provides a unique perspective on consumer relationships to brands.
Businesses cannot separate the three drivers of growth—Leadership Mindset, Organizational Skillset, and Operational Toolset.
Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
Our monthly insights for strategic business perspectives.
