- Insights
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development needs to be driven by facts from the customers.
Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
What are the disciplines of business models? What rules should govern market leaders' actions? What are the key elements of business model development?
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
Targeted Market Commercialization Planning readies the organization to implement, by engaging the work that must be completed for effective commercialization.
The expected goal of pricing policy is to maximize long-term earnings. But how do you determine the best price? What is the core issue?
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
Successful commercialization of a new innovation requires a good understanding of the demand drivers for change.
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
25+
years of industry experience helping businesses transform
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- Jade™
Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
