Ron Sullivan, Author at Breakthrough Marketing Technology

The Threat of Business Growth Decay

Is your business not growing and actually heading for decline? There are five big reasons your business may find its growth decaying.

Marketing & Technical in a Three-Legged Race

Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.

How Sharp Is Your Toolset?

In all cases, a powerful decision support toolset is the solid footing required for strategic and tactical marketplace decisions based on fact.

How Any Business Can Add Value and Grow

Businesses sometimes become increasingly stuck as they attempt to reverse their declining growth. The question is, Why are they failing to get beyond where they are today?

Any Business Can Add Value and Grow

Why do many businesses fail to achieve their goal of bringing new solutions to the marketplace or providing high quality products that are both cost effective and supply chain efficient?

Don’t Let Your Innovation Get Lost in the Onslaught

How do you deal with the onslaught of generics now that your technology/innovation is maturing?

Barriers to Innovation Success

The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?

Mindset, Skillset, Toolset – Ingredients for Success

The three ingredients for success in new product development are leadership mindset, organizational skillset, and operational toolset.

A Growth Formula that Works

The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.

Make Segmentation Work for Profits

Segmentation is the most complex and potentially rewarding element of the marketing mix. Many businesses do not take advantage of the power it can bring.

Ron Sullivan

The Threat of Business Growth Decay

Marketing & Technical in a Three-Legged Race

How Sharp Is Your Toolset?

How Any Business Can Add Value and Grow

Any Business Can Add Value and Grow

Don’t Let Your Innovation Get Lost in the Onslaught

Barriers to Innovation Success

Mindset, Skillset, Toolset – Ingredients for Success

A Growth Formula that Works

Make Segmentation Work for Profits

Breakthrough Marketing Technology

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