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You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
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DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
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This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
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Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?
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In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.
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Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox's revenue 17% in the first year.
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To us, Market Analytics is simply what we do and have been doing for years. It makes your decisions easier, faster, and better.
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Recharge your business growth. We can identify the real barriers to revenue growth and how to get past them.
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Our Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural total market.
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This Kent State University class provides an overview of the Innovation Process to develop new products and services.
25+
years of industry experience helping businesses transform
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.