Pamela Roach

The Business Case for Innovation

You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.

The Joy in Chips Ahoy!

DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.

Consumers’ Purchase Journey

This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.

A Desire for Performance Urban Wear—Does It Exist?

Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?

The Invisible African-American Middle Class

In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.

Using VOC to Increase Revenue

Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox's revenue 17% in the first year.

Really Simple Decision-Making

To us, Market Analytics is simply what we do and have been doing for years. It makes your decisions easier, faster, and better.

Must Grow My Business

Recharge your business growth. We can identify the real barriers to revenue growth and how to get past them.

Take AIM at the Total Market

Our Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural total market.

The Innovation Process & New Offering Generation Workshop

This Kent State University class provides an overview of the Innovation Process to develop new products and services.

25+

years of industry experience helping businesses transform

Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.