Pamela Roach, Author at Breakthrough Marketing Technology

Great Time for Big Thinking, Big Change and Innovation

Take our poll and let us know how you think your business will evolve post-pandemic.

Strategic Steps for Growth 2019

In her keynote speech at the Strategic Steps for Growth program graduation ceremony, BMT CEO Pamela Roach shared her own experiences and struggles with being a minority- and women-owned business owner.

Build Your Value-Adding Chain Map

To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the value-adding chain.

The Value-Adding Chain

The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way to the end user.

Cantaloupe Contamination Control

Our client used value-adding chain analysis to provide a grocery store chain with assurance that cantaloupes they purchased met their brand standard.

From Inefficient Supply Situation to Streamlined New Offering

Using strategic development process that integrated visioning with value-adding chain analysis, our client transformed an inefficient supply situation into a streamlined new offering.

Connect to Customers Where They Are

New product launch best practice dictates that you collect market intelligence about the customers you want to serve.

Seeking Greater Diversity

You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.

Growth from the Multicultural Majority

Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.

Pamela Roach

Don’t Pivot to Yesterday

Great Time for Big Thinking, Big Change and Innovation

Strategic Steps for Growth 2019

Build Your Value-Adding Chain Map

The Value-Adding Chain

Cantaloupe Contamination Control

From Inefficient Supply Situation to Streamlined New Offering

Connect to Customers Where They Are

Seeking Greater Diversity

Growth from the Multicultural Majority

Breakthrough Marketing Technology

Let's Grow Together

Insights

Case Studies

Media Mentions

Stay ahead in a rapidly changing world