
A strong and profitable value proposition creates the link between customer value and customer behavior.

The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.

The Brand Action Model is a sociological construct that provides a unique perspective on consumer relationships to brands.

Businesses cannot separate the three drivers of growth—Leadership Mindset, Organizational Skillset, and Operational Toolset.

Operationalize the value-based pricing concept into the thinking and behavior of your entire marketing and selling organization.

To be successful, a comprehensive, well-defined, continuous process is needed. Its starting point is an innovation or new product defined.
25+
years of industry experience helping businesses transform
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.