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New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?
In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.
Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox's revenue 17% in the first year.
To us, Market Analytics is simply what we do and have been doing for years. It makes your decisions easier, faster, and better.
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
