voice of the customer

DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox's revenue 17% in the first year.
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