![](https://breakthroughgroup.com/wp-content/uploads/2019/07/value-adding-chain-cover-scaled-1-1024x513.jpg)
To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the value-adding chain.
![](https://breakthroughgroup.com/wp-content/uploads/2019/07/value-adding-chain-cover-scaled-1-1024x513.jpg)
The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way to the end user.
![cantaloupe contamination control](https://breakthroughgroup.com/wp-content/uploads/2019/03/cantaloupe-contamination-control-e1553710909320-1024x682.jpg)
Our client used value-adding chain analysis to provide a grocery store chain with assurance that cantaloupes they purchased met their brand standard.
![](https://breakthroughgroup.com/wp-content/uploads/2019/05/marketing-innovation-cover-scaled-1-1024x684.jpg)
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development needs to be driven by facts from the customers.
![cleaning agents](https://breakthroughgroup.com/wp-content/uploads/2019/03/cleaning-agents-e1553717621671-1024x342.jpg)
Using strategic development process that integrated visioning with value-adding chain analysis, our client transformed an inefficient supply situation into a streamlined new offering.
![](https://breakthroughgroup.com/wp-content/uploads/2019/03/sustainable-profit-growth-2-e1553703389103-1024x680.jpg)
The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.
![chemical factory](https://breakthroughgroup.com/wp-content/uploads/2019/03/dupont-hazards-e1553710922195-1024x682.jpg)
One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.
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