![](https://breakthroughgroup.com/wp-content/uploads/2018/06/customer-experience-three-legged-race-scaled-1-1024x680.jpg)
Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
![](https://breakthroughgroup.com/wp-content/uploads/2017/07/customer-insight-e1515177461555.jpg)
What people say is not necessarily what they do. Learn what’s behind your customers' interest or value for sustainability.
![price-vs-value](https://breakthroughgroup.com/wp-content/uploads/2017/05/shutterstock_227721235-e1515178492531.jpg)
Develop a successful pricing strategy with an understanding of the market and the potential competitive situation for the business.
![orlando vigil](https://breakthroughgroup.com/wp-content/uploads/2016/06/Orlando-2-1024x575.jpg)
We conducted a poll to compare attitudes and perceptions of the Pulse nightclub shooting in Orlando between generational cohorts.
![consumer](https://breakthroughgroup.com/wp-content/uploads/2013/05/IMG_1113-1024x683.jpg)
Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.
25+
years of industry experience helping businesses transform
- Categories
Menu
- Jade™
![](https://breakthroughgroup.com/wp-content/uploads/2024/02/jade-avatar-1024x1024.png)
Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.