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The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
The three ingredients for success in new product development are leadership mindset, organizational skillset, and operational toolset.
Segmentation is the most complex and potentially rewarding element of the marketing mix. Many businesses do not take advantage of the power it can bring.
Increase your business growth in 90 days with five steps that drive change.
“How does the market value our concept?" The Rapid Value Assessment process has grown over time to stay abreast of changing innovation needs.
Accelerated Development requires an initial business case to be considered early in the process, which then becomes the basis for commitment
Do you value “price to value?” Better yet, do you even know the value of your Value Proposition?
Operationalize pricing: Identify the optimum price for your products today. Manage pricing policy for the long-term health of your business.
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?
Design thinking is a route to innovative solutions. Move from the divergent creative ideas to the definitive and actionable.
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