- Insights
Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause mid-level and large firms to stagnate. But the small business has one advantage.
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development needs to be driven by facts from the customers.
Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.
What are the disciplines of business models? What rules should govern market leaders' actions? What are the key elements of business model development?
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
The go-to-market strategy contains all of the work that a marketing unit must do to generate growth and profits. Download our latest white paper to learn more.
Targeted Market Commercialization Planning readies the organization to implement, by engaging the work that must be completed for effective commercialization.
We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.
