We can make a plan that is more than a shot in the dark if we start by looking at our markets and customers first. How are your customers dealing with today?
Nobody could have anticipated what is happening in these times of fear and anxiety. On the bright side, however, these times might also give us the opportunity to reset and innovate.
Businesses whose growth has stalled often ask, "How do we start a new business development initiative?" The answer is new business development.
If you write the history of what you did to get to the post pandemic future, there are many things you cannot be certain of today. You can be certain that that future will NOT be like the past.
During this COVID-19 crisis, it's critical that you develop a clear plan to communicate with your existing customers and those customers you are cultivating
Is your business caught up in today's market environment? Are you trying to stay ahead by incremental product improvement? There are 4 questions you should be asking about your future growth.
It is critical for small businesses to establish an operational growth plan. Identify the factors that lead to growth, the factors that prevent growth, and how potential markets fit into those factors.
To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the value-adding chain.
The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way to the end user.
Business owners often misread or ignore the causal factors that were the basis for their early success. From the very beginning of sales, owners must determine those few decision factors that will define success.
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