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Insights gathered from 25+ of advising clients in a variety of industries

Jade™

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The resources information presented here demonstrates how we work with clients to deliver the insights and roadmaps that lead to sustainable growth. Learn from our in-depth white papers and strategic research into business growth topics and trends. Read our case studies to learn how we have used these tools to help businesses like yours grow. Download tools we have designed for you to help you grow your business. 

White Papers

Unlock the Power of the Strategy Unification Roadmap for Your Business
Discover the Strategy Unification Roadmap—a powerful guide to align and optimize your business strategy.
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Unlocking Success – Escaping the Small Business Conundrum
Learn how to escape the small business conundrum with strategies for growth, scalability, and financial stability in this 7-step guide.
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Solving the Small Business Conundrum
Discover actionable strategies to solve the small business conundrum, driving sustainable growth through innovation, customer focus, and streamlined operations.
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Case Studies

little red riding hood
Rational vs. Emotional Choices – Barriers to Continuity Planning
We asked businesses owners why they wouldn’t design a continuity plan. It's not always about rational choices. Emotions play a big role in the decision-making process.
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joy in chips ahoy
The Joy in Chips Ahoy!
DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
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woman-shopping
Consumers’ Purchase Journey
This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
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Other Resources

Caselets Tell Our Story
We support go-to-market leader success as you consider introducing your innovations, repositioning existing ones, or expanding your customer base using our agile process.
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Market Uncertainty Assessment Guide
On the road to market success, do you know the potholes that can wreck your journey? Do you know how to recognize what will be an inconsequential bump that won't take you off the road? These possibilities represent risks to arriving at your destination. Luckily, they can be mapped, evaluated, and addressed before your venture into the market.
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Navigating Your Business Through This Pandemic
In the midst of this pandemic, business owners find themselves concerned with the futures of their businesses. We have gathered a few resources to help you navigate your way through this crisis and, hopefully, survive to see the light at the end of the tunnel.
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