Case Studies
The Joy in Chips Ahoy!
DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
Pamela Roach
September 4, 2018
- Insights
Case Studies
A Desire for Performance Urban Wear—Does It Exist?
Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?
Pamela Roach
August 5, 2018
Case Studies
Using VOC to Increase Revenue
Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox’s revenue 17% in the first year.
Pamela Roach
July 1, 2015
Case Studies
A Leap in Multicultural Marketing
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
Breakthrough Marketing Technology
July 29, 2014
25+
years of industry experience helping businesses transform
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- Jade™
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