• Resources

Insights gathered from 25+ of advising clients in a variety of industries

Jade™

Meet Jade™, the premier AI assistant crafted by Breakthrough Marketing Technology to oversee the Breakthrough Knowledge Management System. Jade is designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.

Get Started

The resources information presented here demonstrates how we work with clients to deliver the insights and roadmaps that lead to sustainable growth. Learn from our in-depth white papers and strategic research into business growth topics and trends. Read our case studies to learn how we have used these tools to help businesses like yours grow. Download tools we have designed for you to help you grow your business. 

White Papers

Marketing Innovation
Historically, B2B companies have been product driven. But for a B2B company to better serve their existing customers, they must develop a market orientation and marketing competency in their organization.
Read More
integrated marketing
Integrated Marketing
Marketing is the management process through which goods and services move from concept to customer/end user. It has outputs, inputs, and a series of tasks to be completed in order.
Read More
Your Go-to-Market Business Strategy
The go-to-market strategy is how the business will engage with a set of customers they want to serve in order to deliver growth and profits. It contains all of the work that a marketing unit must do to generate growth and profits.
Read More

Case Studies

Firefly people outside large architectural tent 86951
A Successful Product Launch Uncovered
We used Hybrid VOC to help a client position, market, and price new products.
Read More
Image courtesy of New York City Department of Small Business Services
Supporting Black Entrepreneurship with an Agile Approach
Breakthrough Marketing Technology was asked to recommend programs that will support the growth of New York City Black entrepreneurs and business owners.
Read More
bath towel
Desirable Bath Towels
We designed a direct-to-consumer quantitative study to test the market's receptivity to a concept bath towel our client was developing.
Read More

Other Resources

5 Stages for Marketing Strategy Success
The framework for a successful marketing strategy consists of five stages, each with its own objective and steps.
Read More