Resources - Breakthrough Marketing Technology

Insights gathered from 25+ of advising clients in a variety of industries

Jade™

Meet Jade™, the premier AI assistant crafted by Breakthrough Marketing Technology to oversee the Breakthrough Knowledge Management System. Jade is designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.

The resources information presented here demonstrates how we work with clients to deliver the insights and roadmaps that lead to sustainable growth. Learn from our in-depth white papers and strategic research into business growth topics and trends. Read our case studies to learn how we have used these tools to help businesses like yours grow. Download tools we have designed for you to help you grow your business.

White Papers

Marketing Innovation

Historically, B2B companies have been product driven. But for a B2B company to better serve their existing customers, they must develop a market orientation and marketing competency in their organization.

Integrated Marketing

Marketing is the management process through which goods and services move from concept to customer/end user. It has outputs, inputs, and a series of tasks to be completed in order.

Your Go-to-Market Business Strategy

The go-to-market strategy is how the business will engage with a set of customers they want to serve in order to deliver growth and profits. It contains all of the work that a marketing unit must do to generate growth and profits.

Case Studies

Case Studies

A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.

Case Studies

One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.

Case Studies

We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.

Other Resources

Caselets Tell Our Story

We support go-to-market leader success as you consider introducing your innovations, repositioning existing ones, or expanding your customer base using our agile process.

Market Uncertainty Assessment Guide

On the road to market success, do you know the potholes that can wreck your journey? Do you know how to recognize what will be an inconsequential bump that won't take you off the road? These possibilities represent risks to arriving at your destination. Luckily, they can be mapped, evaluated, and addressed before your venture into the market.

In the midst of this pandemic, business owners find themselves concerned with the futures of their businesses. We have gathered a few resources to help you navigate your way through this crisis and, hopefully, survive to see the light at the end of the tunnel.

Insights gathered from 25+ of advising clients in a variety of industries

Jade™

White Papers

Marketing Innovation

Integrated Marketing

Your Go-to-Market Business Strategy

Case Studies

Other Resources

Caselets Tell Our Story

Market Uncertainty Assessment Guide

Breakthrough Marketing Technology

Let's Grow Together

Our Approach

Our Tools

Innovative Business Transformation

Voice of the Customer

Market-Driven Innovation

Ingredient Branding

Price Optimization

Multicultural Marketing

Changing World of Energy

Insights

Case Studies

Media Mentions

Stay ahead in a rapidly changing world