Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
How Good Marketers Grow
Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
From Inefficient Supply Situation to Streamlined New Offering
Using strategic development process that integrated visioning with value-adding chain analysis, our client transformed an inefficient supply situation into a streamlined new offering.
The Keys and Steps You Need to Market Your Business
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.
Using Zip Codes to Understand Potential Customers
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Opportunity Assessment
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
A Winning Business Model
What are the disciplines of business models? What rules should govern market leaders’ actions? What are the key elements of business model development?
Elements of Business Strategy
Business strategy mapping and execution framework leads to a strategy-focused organization, where there are a few vital performance drivers.
Sustainable Profit Growth
The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.
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