Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
The Voices of Ethnically Diverse Customers
In appealing to ethnically diverse customers, VOC is crucial as it allows you to understand the specific needs and cultural nuances of different customer segments.
Multicultural Marketing—Internationally
Businesses engaging in online marketing must develop comprehensive, culturally informed strategies to effectively target and engage with multicultural audiences.
Design Thinking in a Competitive Market
Design thinking is a problem-solving approach that centers on fostering innovation and creativity to address complex problems. It operates on empathy, encouraging solutions that are deeply rooted in understanding the needs and experiences of the people you’re designing for.
Unlocking the Potential of B2B2C for Upstream Value Creators
The B2B2C model offers a unique pathway to expand reach and influence in the market, leveraging the strengths of B2B and B2C to create a seamless value chain.
Maximizing Impact with B2B2C Market Strategies
B2B2C is a dynamic market strategy that bypasses traditional B2B marketing constraints and leverages the strengths of B2B and B2C strategies, allowing businesses to extend their reach.
Customer Engagement in a Post-Pandemic Market
Keeping customers engaged in a post-pandemic market requires a combination of innovation, adaptability, and a deep understanding of evolving customer needs.
Customer Journey Mapping
Customer journey mapping is a strategic tool used to gain a deep understanding of a customer’s experiences and interactions with a product, service, or brand.
Using Hybrid VOC to Determine Purchasability of Smartphone App
Hybrid VOC helps you understand how customers perceive your new product and could be useful for determining how customers will receive your smartphone app. Using this methodology involves combining qualitative interview techniques with quantitative pricing and positioning assessments.
Hear the Voice of the (Younger) Customers
To appeal to an audience younger than your typical customers using VOC, you must gather intel and data about your new target demographic.
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