Read our insights into what drives business growth, innovation, and brand value. Learn how our solutions can help your business grow.
Aligning the Printer to the Market
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
Market-Driven Innovation: The Small Business Conundrum
Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause mid-level and large firms to stagnate. But the small business has one advantage.
Cantaloupe Contamination Control
Our client used value-adding chain analysis to provide a grocery store chain with assurance that cantaloupes they purchased met their brand standard.
A Market Orientation Mindset
Market-driven innovation success requires a market orientation mindset and must address the demand drivers in the value-adding chain.
Generate Growth & Profits with Marketing Innovation
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development needs to be driven by facts from the customers.
How Good Marketers Grow
Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
From Inefficient Supply Situation to Streamlined New Offering
Using strategic development process that integrated visioning with value-adding chain analysis, our client transformed an inefficient supply situation into a streamlined new offering.
The Keys and Steps You Need to Market Your Business
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.
Using Zip Codes to Understand Potential Customers
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
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