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Take AIM at the Total Market

Our Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural total market.

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Case Studies

A Leap in Multicultural Marketing

A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.

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Case Studies

Recharging Stalled Growth

A company’s growth transformation: Our client turned revenue decline into revenue growth, with the help of our Breakthrough tools.

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Breakthrough Briefs

Operational Toolset

Our Operational Toolset includes the Breakthrough Toolkit to transform market data into insights that are the foundation of successful growth strategies.

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Workshop: Segmentation

Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering.

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