Insights

Collect deep and wide customer insights without overwhelming your team. Learn the best research methods, tools, and frameworks for smarter decisions.
Bridge the gap between R&D and commercialization in specialty chemicals with rapid prototyping, early customer validation, and go-to-market strategies.
With AI-powered market analysis, customer segmentation, and competitive positioning, the Breakthrough Innovation Hub helps businesses remove uncertainty and make smarter decisions based on real insights.
Build trust in B2B by deeply understanding your customers. Go beyond broad insights to uncover pain points, behaviors, and decision triggers that drive loyalty.
Digital twins and blockchain can transform ingredient branding, offering real-time traceability, quality assurance, and transparency to build trust.
Explore how open partnerships and cross-industry collaboration are transforming chemical R&D, driving sustainability, and accelerating material innovation.
Traditional surveys and reviews give you part of the picture, but they don’t tell the whole story. Enter Hybrid VOC.
AI can transform ingredient branding by delivering actionable insights, enhancing transparency, and driving innovation in B2B marketing.
Learn how agile methodologies accelerate chemical R&D, reducing development timelines and improving product-market fit through rapid prototyping and collaboration.
Advanced market segmentation strategies help small businesses unlock hidden opportunities, refine messaging, and maximize marketing ROI.
25+
years of industry experience helping businesses transform

Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.