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Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
In all cases, a powerful decision support toolset is the solid footing required for strategic and tactical marketplace decisions based on fact.
Businesses sometimes become increasingly stuck as they attempt to reverse their declining growth. The question is, Why are they failing to get beyond where they are today?
Why do many businesses fail to achieve their goal of bringing new solutions to the marketplace or providing high quality products that are both cost effective and supply chain efficient?
How do you deal with the onslaught of generics now that your technology/innovation is maturing?
The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
The three ingredients for success in new product development are leadership mindset, organizational skillset, and operational toolset.
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
Segmentation is the most complex and potentially rewarding element of the marketing mix. Many businesses do not take advantage of the power it can bring.
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