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How do you deal with the onslaught of generics now that your technology/innovation is maturing?
The lack of a well-defined concept statement is one barrier to innovation success. What are the key elements of a good concept statement?
The three ingredients for success in new product development are leadership mindset, organizational skillset, and operational toolset.
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
Segmentation is the most complex and potentially rewarding element of the marketing mix. Many businesses do not take advantage of the power it can bring.
Increase your business growth in 90 days with five steps that drive change.
“How does the market value our concept?" The Rapid Value Assessment process has grown over time to stay abreast of changing innovation needs.
Most companies have some variation of a generic Stage Gate New Development Process.
Accelerated Development requires an initial business case to be considered early in the process, which then becomes the basis for commitment
Develop a successful pricing strategy with an understanding of the market and the potential competitive situation for the business.
25+
years of industry experience helping businesses transform
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