![innovation mindset](https://breakthroughgroup.com/wp-content/uploads/2018/11/innovation-mindset-e1542394340586-1024x512.jpg)
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
![market driven innovation](https://breakthroughgroup.com/wp-content/uploads/2018/10/market-driven-innovation-e1539990782787.jpg)
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
![market driven innovation](https://breakthroughgroup.com/wp-content/uploads/2018/10/market-driven-innovation-e1539990782787.jpg)
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
![](https://breakthroughgroup.com/wp-content/uploads/2014/10/bigstock-Business-growth-16836335-1024x769.jpg)
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.
![driving toward the end user](https://breakthroughgroup.com/wp-content/uploads/2018/09/driving-toward-end-user-e1539997840457.jpg)
Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.
![](https://breakthroughgroup.com/wp-content/uploads/2017/09/market-driven-innovation.jpg)
The three ingredients for success in new product development are leadership mindset, organizational skillset, and operational toolset.
![](https://breakthroughgroup.com/wp-content/uploads/2015/02/Runner-1024x540.jpg)
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
![branding](https://breakthroughgroup.com/wp-content/uploads/2015/03/branding-e1539307836936.jpg)
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
![](https://breakthroughgroup.com/wp-content/uploads/2014/09/climbing-growth-arrow-1024x1024.jpg)
A company's growth transformation: Our client turned revenue decline into revenue growth, with the help of our Breakthrough tools.
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Meet Jade™, our premier AI Assistant designed to empower your marketing strategies with unparalleled insights and automation. Discover how Jade can transform your marketing efforts and drive exceptional growth for your business.