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Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
Successful commercialization of a new innovation requires a good understanding of the demand drivers for change.
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.
Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.
The three ingredients for success in new product development are leadership mindset, organizational skillset, and operational toolset.
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
25+
years of industry experience helping businesses transform
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