blue ocean strategy

Small businesses can outsmart big competitors by using Blue Ocean Strategy to create unique value and uncover untapped market opportunities.
Learn how Blue Ocean Strategy and the Breakthrough Innovation Hub™ create market differentiation and drive business growth through value innovation.
blue ocean red ocean
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.
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