blue ocean strategy

Discover how Blue Ocean Strategy and the Breakthrough Innovation Hub™ create market differentiation and drive business growth through value innovation.
blue ocean red ocean
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.
25+
years of industry experience helping businesses transform

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